2018/2019Passion for the Impossible
The seemingly impossible works of The Salvation Army span different stratas of society. In conceptualising this annual report, a rudimentary material - the cardboard, was used to reflect the unseen that the Salvation Army reaches out to and the nature of their work.
Photos by Yellow OctopusPrint & Editorial Design
Client / The Salvation Army
Agency / Yellow Octopus
Art / Tan Kai Jun, Alan Tai, Janice Esther Poh
Copy / Evangelyn Stephen, Yeo Xin Min
Art direction
Adopted a trifold, reflecting the unfolding a cardboard. Grunge typography and styling used to highlight the rough work involved in reaching out.